Corporate identity

The visual identity developed for the Musée d’ethnographie de Neuchâtel (MEN) reinterprets the museum through a contemporary and flexible graphic language. The typographic logo provides a clear and recognisable foundation, while a series of simple geometric forms can be combined, repeated and transformed to create an evolving visual universe.

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The identity combines a restrained colour palette, strong typography and modular compositions to balance the museum’s institutional character with a more contemporary and expressive approach. Designed to adapt across different formats, the system extends from posters and editorial pieces to stationery and digital applications, maintaining a consistent identity while allowing each communication piece to develop its own visual rhythm.